Asaii

"The Magic Always Lies In The Details-If You Slow Down Long Enough To Notice"

The name "Asaii" symbolizes collective stories and interconnectedness, encouraging wearers to forge meaningful relationships with their clothing. Thoughtful, artistic, and ethically crafted, Asaii embodies the quiet elegance of conscious living. Known for meticulously hand-painted apparel, the label works closely with artisans using plant-based paints and responsibly sourced fabrics. Defined by a timeless, neutral palette, Asaii garments transcend trends, becoming cherished staples designed for longevity.

Hand Painting Hand Painting
Narrative Textiles Narrative Textiles
Organic Materials Organic Materials
Zero Waste Design Zero Waste Design
Natural Dyes Natural Dyes

Collections

The Creation Process

Asaii treats cloth like a blank page. In its studio, artists brush organic, plant‐based pigments across surplus cotton, linen, and bamboo, translating memories and custom stories into hand‐painted shirts, trousers, and shorts. Each stroke is singular-no two pieces leave alike. Circularity is woven in: leftover yardage becomes pockets, bucket hats, and totes, while coconut‐shell buttons and compostable mailers keep every detail earth‐kind. Even samples find redemption through #WorkDayCatharsis, a joyful paint‐splatter ritual that turns trial garments into limited art drops. Produced in small batches of roughly forty per size and finished under fair‐wage conditions, every Asaii piece is conscience, color, and craft in motion.

Meet Nimisha Bathla, the Designer

Nimisha's journey to founding Asaii was inspired by the slow, peaceful beauty of Goa, where she lived for a time. The simplicity and sustainability of life there deeply resonated with her own values and became the foundation of her brand. After gaining industry experience, Nimisha launched Asaii, starting with shirts - a personal tribute to her dad. Known for her jolly, energetic personality, Nimisha's creative outlook is shaped by her mother, a talented artist who worked across various mediums. This artistic influence is at the heart of Asaii, infusing the brand with a unique, soulful vision.