Doodlage

"Live Kindly, Shop Consciously"

Doodlage is a trailblazer in sustainable fashion, breathing new life into discarded factory waste and post‐consumer textiles. Guided by a zero‐waste philosophy, the brand upcycles and customizes the raw materials into garments to keep fashion in circulation. Thoughtfully designed dresses, tops, and jackets feature patchwork, quilting, and deconstructed details, blending creativity with mindful consumption. Every Doodlage piece champions purposeful slow fashion that endures.

Applique Applique
Patchwork Patchwork
Quilting Quilting
Embroidery Embroidery
Zero Waste Design Zero Waste Design
Upcycling Upcycling
Recycled Materials Recycled Materials

Collections

    Vogue Vogue
    Homegrown Homegrown
    The Better India The Better India
    Vogue Vogue
    Homegrown Homegrown
    The Better India The Better India
    Vogue Vogue
    Homegrown Homegrown
    The Better India The Better India
    Vogue Vogue
    Homegrown Homegrown
    The Better India The Better India
    Vogue Vogue
    Homegrown Homegrown
    The Better India The Better India
    Vogue Vogue
    Homegrown Homegrown
    The Better India The Better India

The Creation Process

Doodlage rescues dead‐stock rolls, misprints, and cutting scraps, upcycling them into limited‐edition garments pieced with kantha‐inspired patchwork and quilting. Off‐cuts are shredded into yarn for fresh hand‐loom fabrics -driving near‐zero waste. Craft heritage powers every step: Bandhani tie‐dyes emerge from artisan families in Bhuj, while women‐led micro‐units around Delhi and Bengaluru handle appliqué and stitching under fair‐wage contracts. Natural turmeric and beetroot dyes mingle with organic cotton, banana, and bamboo fibres, creating fabrics that feel luxurious.

Meet Kriti Tula, the Designer

After gaining formal fashion education and experiencing the industry firsthand, Kriti was shocked by the sheer amount of waste in global fashion. Seeing perfectly good fabrics tossed out over minor defects made her question everything. That moment became her turning point - she knew she had to do something different. Kriti's first upcycling experiment, a collection she named Doodlage, laid the foundation for her brand. With Doodlage, she set out to prove that fashion doesn't have to cost the planet. Today, her work continues to reflect this belief - that fashion can be both beautiful and responsible, with every piece telling a story of transformation.