Erode Clothing

"A Journey Through Time, Revealing What Was, What Is, And What Will Be"

Erode Clothing strips fashion to its purest form, blending heritage, sustainability, and raw beauty. Rooted in Erode's weaving traditions, the label channels Jamakkalam stripes and vegetable‐dyed palettes into crisp, gender‐fluid silhouettes. Each piece speaks of slow craft and retro-inspired silhoutes, proving that mindful style endures.

Handwoven Handwoven
Embroidery Embroidery
Zero Waste Design Zero Waste Design
Artisans Welfare Artisans welfare
Recycled Materials Recycled Materials

Collections

Korvai

Korvai

by Erode Clothing

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The Creation Process

Erode anchors its aesthetic in Jamakkalam, the 150‐year‐old pit‐loom weave of Tamil Nadu's Erode district. Here, artisans from the Jangamar community throw shuttles entirely by hand, packing cotton, jute, wool, or art‐silk into broad, sun‐bright stripes that once lined village floors. Erode now recuts the cloth into striking silhuoetes, yet the process stays resolutely analog-no motors, just foot‐powered looms humming over red soil. The brand funds yarn upfront, guarantees fair pricing, and runs on‐site design workshops so fresh motifs travel back down the warp. Each piece carries the unmistakable weight and colour of Bhavani's looms-heritage tightened to today's silhouette.

Meet Mayank Bhutra, the Designer

Mayank has been immersed in the world of textiles from a young age. Raised around looms, he developed an addiction to their sound and rhythm - it became part of his DNA. Mayank has a personal connection with the Jammakalm weaver community, a relationship that has shaped his understanding of the craft and its challenges. He set out with one mission: to revive the dying heritage of Dravidian textiles and bring it to the world.