The Raw India

The Raw India serves the Jaipur aesthetic in a full-course meal—hand-block prints, vibrant embroidery, and joyful colors—capturing the Pink City's timeless charm in contemporary silhouettes like shirts, pants, and dresses in all-inclusive sizing. All crafted sustainably, supporting local artisans; perfect for those who love fashion, travel, and appreciate culture.

Embroidery Embroidery
Handblock Handblock

Collections

The Creation Process

The Raw India creates vibrant clothing rooted in traditional Indian crafts like hand-block printing, Chikankari embroidery, Zardozi embroidery, Bandhej and Leheriya ( types of tie-dye techniques ). The brand collaborates directly with artisans, carefully designing each handcrafted piece. Sustainability is central—fabric waste is creatively transformed into accessories, all packaging is plastic-free, and fabrics are sustainably sourced without harmful bleaching. Their printing factory recycles water to minimize environmental impact. Ethical practices are equally prioritized, offering artisans fair wages, safe working conditions, cruelty-free methods, and generous maternity benefits. At its heart, The Raw India thoughtfully blends beautiful craftsmanship with genuine care for people and the planet.

Meet Reena and Surbhi , the Designer

Reena and Surbhi first met while working as designers for a UK-based brand. Their friendship blossomed through a shared love for Indian textiles and crafts. At that time, Reena had over 10 years of experience working with top Indian brands and international clients, while Surbhi, a textile designer, specialized in regional crafts from places like Himachal Pradesh, Gujarat, and Rajasthan, often working with NGOs. Their mutual passion for preserving traditional crafts led them to create The Raw India — a brand that blends vibrant, bold designs with the essence of heritage and craftsmanship.