ThnWhn

"If Not Now, Then When?"

ThnWhn, short for "Then-When," is an avant-garde fashion brand rooted in bold self-expression and emotional storytelling. Transcending conventional aesthetics, the brand captures the complexity of human experience through abstract patterns, daring fabric manipulations, and distinctive prints. Each meticulously crafted piece defies conformity, urging wearers to embrace their individuality without judgment. Guided by the mantra "If not now, thnwhn?," the brand emphasizes living authentically.

Patchwork Patchwork
Smocking Smocking
Quilting Quilting

Collections

The Creation Process

Thnwhn embraces conscious creation by working primarily with surplus fabrics, thoughtfully sourced to minimize environmental impact. All fabric scraps and pre-production waste are sent to the Material Library of India for responsible recycling, reinforcing the brand’s commitment to circularity. Packaging is entirely plastic-free, reflecting an ethos of mindful design beyond the garment. With ethical sourcing at its core, Thnwhn ensures fair wages and dignified working conditions for every artisan involved. This transparent, cruelty-free approach defines the brand’s philosophy—creating clothing that not only looks good, but also does good at every step of its journey.

Meet Manvi Goel, the Designer

For Manvi, design was never a decision - it was something that simply lived within her. From her earliest days, she saw clothing as a way to turn emotions into something tangible. With Thnwhn, she brings that vision to life. Her journey began with a leap of faith-choosing to break free from convention and create a space for true self-expression. For her, balance is everything: each piece is a blend of expressive prints, experimental forms, and everyday wearability. As you explore Thnwhn, you'll discover her belief in movement over stagnancy, art over conformity, and the empowering question, "If not now, thnwhn?"