Urnam

"Creating thoughtfully"

Urnam blends modern silhouettes with natural fabrics and intricate Indian surface techniques, all wrapped in a touch of vintage-inspired charm. Each piece is made to celebrate individuality while supporting artisan communities : easy, expressive fashion that feels as personal as it is purposeful.

Embroidery Embroidery
Handwoven Handwoven
Applique Applique
Organic Materials Organic Materials

Collections

The Creation Process

Urnam blends modern design with timeless Indian craftsmanship through close collaborations with artisans skilled in Kantha, appliqué, and aari embroidery. Each piece is made using natural fabrics like cotton, linen, and flax, crafted in small batches to reduce waste and ensure quality. Handcrafted surface detailing gives every garment a unique touch, while fair wages and ethical practices support the artisans behind the work. Urnam avoids plastic in both trims and packaging, staying committed to eco-conscious choices. The result is limited-edition women’s clothing that feels both contemporary and rooted.

Meet , the Designer

Juhi’s journey began with formal training in fashion, where she developed a deep respect for Indian crafts and honed her skills in silhouettes, fabric manipulation, and surface detailing. Amit’s path was different ; without formal training, he discovered his creative instincts while working alongside Juhi, learning fabric sourcing, sketching, and styling. Their collaboration grew naturally, combining Juhi’s technical expertise with Amit’s intuitive design sense, allowing them to complement and challenge each other. Together, they shaped URNAM, a label where every piece reflects their shared vision : modern, meaningful clothing deeply rooted in Indian artistry.